What was the brief from Omnicom? Produce Christmas-themed coffee cups, that can be stacked to form a life-size Christmas tree. The Tree must be topped with Starbucks branding.

What steps were taken to produce the final product? First we printed on the Direct-to-Media Swiss Q machine, then used CAD cutting on the Kongsberg XP cutting table and finished the tree by hand.

What was the final product? Branded coffee cups that stacked on a wooden stand. The display was was topped with a CAD cut Starbucks logo. 

Where was the tree used? The Christmas tree was displayed in King's Cross train station, to celebrate the world-famous Starbucks Christmas coffee cups being launched in England.

What do Omnicom have to say? "A perfectly finished and eye-catching display."